Make the OTT, Media, and Entertainment Experience Conversational

Transform subscriber and audience experience with chatbots on messaging channels

ott platform API

Conversational Solutions for Media & Entertainment

Increase subscriptions with personalized deals and offers

Improve viewership with personalized content alerts

Drive 2-way engagement and conversations with popular shows and characters

Trusted by leading brands


We work with a variety of Media & Entertainment Companies

  • OTT Platforms

  • Cable Operators

  • Radio Stations

  • Film/TV Production Houses

  • Digital Content Creators

  • Event Producers

Pre-built Conversational Solutions

  • Subscription

    Over a conversational workflow, replicate the subscription and payment workflow and publish on all messaging handles

  • Upselling & Renewal

    Upsell to existing customers for higher packages or longer durations and nudge renewal notifications on WhatsApp, SMS and other channels

Messaging Solutions for OTT, Media and Entertainment

  • Single API for 30+ Messaging Channels

    Single API for 30+ Messaging Channels

    Interact and transact with your subscribers/viewers seamlessly across 30+ messaging channels using Gupshup’s Single API for Messaging

  • Payment Solutions via Messaging

    Payment Solutions via Messaging

    With 1-click Bill Pay, offer your customers easy payment options via payment messages

  • Advanced APIs for Automating Micro-journeys

    Advanced APIs for Automating Micro-journeys

    With Advanced APIs, get pre-built, customizable sequences to plug in, use and accelerate the automation of key subscriber workflows

Interact and transact with your customers using a Single API across 30+ messaging channels

  • SMS


    Deliver text messages to 225 countries through a cost-effective and programmable single API.

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  • WhatsApp


    Engage with customers on the most used messaging app in the world using our Single programmable messaging API and give them a conversational experience.

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  • RCS


    Google RCS, an upgrade to SMS, offers enhanced messaging features with rich media, branding, read receipts, and suggested replies on the user’s native messaging app.

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  • GBM


    A mobile conversational channel that combines entry points on Google Maps, Search, and brand websites to create rich, asynchronous messaging experiences.

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  • Gupshup Messaging

    Gupshup Messaging

    Advanced messaging channel works on top of SMS, website, and native mobile apps developed by Gupshup to offer rich formats and great flexibility in developing conversational experiences.

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  • Seamless Integration

    Integrate with your existing CMS, website/app and IT infrastructure to give a holistic experience to content consumers

  • 24x7 Availability

    Provide 24x7 assistance so that subscribers do not face issues such as payment and access to the platform

  • Automated Workflows

    Convert digital workflows on website/app such as subscription plan purchase to conversational workflows

  • Cost of Engagement

    Control overheads by reducing staff involvement and deploying an AI-layer for intelligent conversations

  • Competitive Advantage

    Gain a competitive edge over other OTT platforms in terms of technology and viewer experience

  • Be Omni-channel

    Consistent experience across 30+ messaging channels and do not miss out channel-specific audiences