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Conversational engagement and AI can help the media and entertainment industry in a variety of ways. One way is by providing personalized recommendations for content, such as movies and TV shows, based on a user's viewing history and preferences. This can help to increase engagement and retention of users. Additionally, conversational AI can be used to create interactive chatbots or virtual assistants that can help users navigate and discover new content. These chatbots can also assist users with tasks such as scheduling reminders for upcoming shows or movies, or providing information about cast and crew members. AI can also be used to analyze data on user engagement and behavior, allowing media and entertainment companies to gain valuable insights into what types of content are most popular with their audience and how to better target their marketing efforts.

Gupshup’s AI chatbots can analyse conversations and offer upsell opportunities at the right time, increase subscriptions, and plan upgrades. Gupshup also provides one-click bill pay capability which enables customers to click a link and authorize (with a fingerprint, pin, or however the consumers set their security settings) payment in one click. One-click bill pay enables payments with payment gateways (such as PayU, Razorpay, SETU), and can be seamlessly integrated with any other payment provider.

Media and entertainment chatbots can help in audience engagement in several ways:

1. Personalized recommendations: Chatbots can use user data such as viewing history and preferences to provide personalized recommendations for movies, TV shows, and other forms of content. This can help to increase engagement and retention of users.
2. Interactive content: Chatbots can also be used to create interactive content such as quizzes, trivia games, or polls that can help to engage users and keep them interested in a particular show or movie.
3. Scheduling reminders: Chatbots can assist users with scheduling reminders for upcoming shows or movies. This can help to increase the chances that users will tune in to watch.
4. Content discovery: Chatbots can also help users discover new content by providing information on new releases and suggesting similar shows or movies based on a user's viewing history and preferences.
5. Social media integration: Chatbots can also be integrated with social media platforms, allowing users to share their viewing history or recommendations with friends and followers, which can help to increase engagement and social buzz around a particular show or movie.
6. Providing information: Chatbots can provide users with information such as cast and crew members, plot summaries, and more that can help to increase engagement and interest in a particular show or movie.
7. Providing customer service: Chatbots can also be used to assist users with customer service inquiries and help them resolve any issues they may have with streaming platforms, subscriptions, or other related services.