Gupshup Advertise

Get superior return on ad spends with Click to Chat Ads

Generate new leads, qualify them efficiently, answer queries and convert more with Ads that Click to WhatsApp, Messenger and Instagram Direct

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Customer using click-to-chat ad for conversations on WhatsApp and Instagram
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Overcome the constraints of traditional digital ads

Go beyond static landing pages & painful form fills - let high-intent prospects message you from WhatsApp, Instagram & Facebook

Reduce drops-offs by resolving doubts and nurturing prospects using AI agents or live agents

Boost average order value by up-selling and cross-selling via dynamic catalogs and carousels

Facebook click-to-chat ad redirected to WhatsApp Business account for purchase by customer

Build high-quality first party data

Capture 100% correct and verified phone numbers via user initiated WhatsApp chats

Qualify leads efficiently by asking questions, and understand intent better via intelligent journeys

Reduce dependency on third-party cookies & pixels for re-targeting, and remarket to cold leads within the chat window

Increase in buying intent by customer after asking questions on WhatsApp when redirected from Instagram click-to-chat ad
Did you know: Conversations started via click-to-WhatsApp ads are free for the first 72 hours! So go ahead, nudge at no extra messaging cost!

Gupshup Advertise: All-in-one Click to Chat Ads Manager

Engage at Scale
Automated Remarketing
Optimized Ad Targeting
Customer Profiling
Integrated Analytics
Ad Comparisons
Bot Studio

Compelling Ads with AI Agents

Link AI Agents to engage at scale; integrate with live agent for campaigns that need human assistance

Agent Assist

Automated triggers for prospects gone cold

Configure automated re-marketing campaigns and convert leads gone cold

Integrations

Conversational signals for optimized ad targeting

Optimize ad targeting by sending messaging events via Meta's Conversions API

Conversational AI

Unified customer profile to power re-engagement

Capture contact information, preferences and conversational signals in Gupshup Customer360

Campaign Manager

One view for ad,bot & remarketing analytics

Get complete ROI view of ad spends, leads, CPL, qualified leads, drop-offs and conversions.

Campaign Manager

Ad performance and comparison dashboard

Compare ads and campaigns to identify winning creatives and journeys

  • Reduction in Cost Per Qualified leads compared to traditional digital ads

    75%

    Reduction in Cost Per Qualified leads compared to traditional digital ads

  • Cheaper cost per acquisition compared to other channels

    50%

    Cheaper cost per acquisition compared to other channels

  • Sign-ups on WhatsApp compared to web forms

    1.6X

    Sign-ups on WhatsApp compared to web forms

Additional capabilities for a memorable first impression

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Tailored journeys

Custom conversational journeys as per campaign objective

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Agent Assist

Live agent support for assisted selling and seamless support

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Integrations

Connect CRMs, e-commerce stores & other 3rd party apps for smooth CX

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Gupshup Customer360

Capture contact information, behavioral data and preferences of leads to create a Unified Customer Profile

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Conversational AI

Make the chat experience intuitive and aid product discovery with the power of AI and LLMs

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72 hours free retarget window

Message leads originating from Click to WhatsApp adsat zero extra cost for 72 hours

Additional capabilities for a memorable first impression

Rethink advertising for your business

click-to-chat ads example on Instagram by retail brand
Retail

Launch new products, promote sale events, help customer decision making or drive app downloads

click-to-chat ads example on Instagram by retail brand
Banking

Capture leads, fast track account opening, educate about investment plans and sell faster

click-to-chat ads example on Instagram by retail brand
Media & Entertainment

Advertise trending shows, upcoming movies, sell tickets and drive new subscriptions with conversational ads

click-to-chat ads example on Instagram by retail brand
Travel & Hospitality

Acquire leads, facilitate discovery, provide clarifications, upsell add-ons and grow travel/vacation bookings

click-to-chat ads example on Instagram by retail brand
Education

Recommend relevant courses, foster trust, provide 1:1 counselling and enroll students

click-to-chat ads example on Instagram by retail brand

Recommended Reading

eBook

Free E-book

Drive Higher ROI from Festive Campaigns with Automated Click-to-Chat Ads

Read to know some unique ways you can use click-to-chat ads to increase sales, revenue and engagement.

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blog

Blog

Click to Chat ads on WhatsApp- A vital tool for your marketing arsenal

Learn how click to WhatsApp ads can help you achieve your marketing and business goals.

Read Morearrow

Related Products

Instagram Messenger API

Engage, transact and build strong relationships with your followers and customers by automating conversations on Instagram

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WhatsApp Business API

Engage customers across sales, marketing and support journeys-with their consent, conversationally and in real-time

Learn more

Frequently Asked Questions

How can I create a click-to-chat Ad?
You can create a click-to-chat ad on Facebook and Instagram from your Facebook Ads Manager. While creating your ad campaign, select the campaign objectives which allow you to take your users to WhatsApp, Messenger or Instagram DM. Currently, traffic, engagement, leads and sales are the available objectives to create ads that convert to chat.

Please note
a. If you intend to create a click to WhatsApp ad, you will need to set up a WhatsApp business account and connect it to your Facebook & Instagram page. You can do this by either using the WhatsApp Business App or signing up for a WhatsApp Business Platform solution with Gupshup.

b. If you intend to create a click-to-chat ad on Instagram, you will first need to create an Instagram Business Account.
How can Gupshup help me with my click-to-chat ad campaigns?
Gupshup can help you scale click-to-chat ad campaigns by upgrading your WhatsApp, Messenger and Instagram DM accounts with conversational automations. With the Instagram Messenger API and WhatsApp Business API, we can help you design conversational journeys so that you can manage millions of conversations while achieving your campaign objectives. With both structured and AI powered journeys, you can offer an interactive two-way conversational experience to your prospects. By integrating with 3rd party platforms, you can not only show your product catalog to prospects, but also get orders and collect payments within the chat. Gupshup also helps you provide live agent support, so your customers can talk to a live agent if needed.
Can I integrate my Shopify or other commerce store with click-to-chat ads?
Yes, you can integrate your commerce store with WhatsApp, Instagram DM and Messenger, enabling click-to-chat ads on all these platforms.
Can Gupshup also help me improve the performance of offline campaigns?
Yes, we can get creative with interactive journeys and voice assistants and include them on almost any type of advertising and marketing campaigns. For example, you can use QR codes to integrate your WhatsApp, Messenger and Instagram Agents with your offline presence such as packaging and boxes, on print ads, in kiosks, hoardings, or video ads on television, YouTube, and OTT. You can drive user action and also attribute conversions to these channels.