Get superior return on ad spends with click-to-chat ads

Acquire qualified leads without friction, resolve doubts and convert faster with ads that click to WhatsApp, Messenger and Instagram Direct

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Customer using click-to-chat ad for conversations on WhatsApp and Instagram
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Overcome the constraints of traditional digital ads

Go beyond static landing pages & forms; empower high-intent prospects to initiate chats on WhatsApp, Instagram & Facebook

Reduce drops offs by answering queries and nurturing prospects using bot journeys or human agents

Boost average order value by upselling and cross-selling via dynamic catalogs and carousels

Facebook click-to-chat ad redirected to WhatsApp Business account for purchase by customer

Build high-quality first party data

Capture verified phone numbers via user initiated WhatsApp chats and build your own database

Understand granular customer preferences and intent via direct conversations

Reduce dependency on cookies & pixels for re-targeting & send free re-engagement campaigns on WhatsApp, within 72hrs of lead capture from ads

Increase in buying intent by customer after asking questions on WhatsApp when redirected from Instagram click-to-chat ad

Create interactive, pull marketing ads on Facebook and Instagram

Leverage icebreaker templates and encourage customers to initiate chats with your business

Draw customers with organic conversations, rich media, images, videos and carousels

Close sales, collect payments and measure campaign success beyond impressions and CTR

Businesses can add their own template questions that customers can ask when they are redirected to WhatsApp from click-to-chat ads

Optimize campaign performance with integrated ad and bot analytics

Get complete ROI view on ad spends, leads, CPL, qualified leads to chats, drop-offs and conversions

Create & track re-targeting campaign efficiency and conversions

Deploy bot journeys to aid performance; track funnel engagement & intervention from live agents

Optimize campaign performance with integrated ad and bot analytics
  • Customers are more likely to purchase online if they can ask questions in <span>real-time</span>

    72%

    Customers are more likely to purchase online if they can ask questions in real-time

  • Adults prefer messaging for communicating with a business

    80%

    Adults prefer messaging for communicating with a business

  • Read rates on WhatsApp compared to 10-20% on email and SMS

    85%

    Read rates on WhatsApp compared to 10-20% on email and SMS

Additional capabilities for a memorable first impression

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Tailored journeys

Custom conversational journeys as per campaign objective

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Agent Assist

Omni-channel support dashboard for seamless bot to agent transfer

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Integrations

Connect CRMs, e-commerce stores & other 3rd party apps for smooth CX

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Omni-channel experience

Build and deploy your bot across 30+ messaging channels with Single API

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Conversational AI

Make chat experience intuitive with the power of conversational AI

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72 hours free retarget window

Re-target at zero cost by sending contextual messages on WhatsApp

Additional capabilities for a memorable first impression

Innovate & achieve advertising objectives across industries

click-to-chat ads example on Instagram by retail brand
Retail

Launch new products and brands, clear product doubts and increase sales from new and existing shoppers

click-to-chat ads example on Instagram by retail brand
Banking

Capture leads, fast track account opening, educate about investment plans and sell faster

click-to-chat ads example on Instagram by retail brand
Media & Entertainment

Advertise trending shows, upcoming movies, sell tickets and drive new subscriptions with conversational ads

click-to-chat ads example on Instagram by retail brand
Travel & Hospitality

Drive bookings, boost order value and encourage questions from travelers, vacationers and adventure seekers

click-to-chat ads example on Instagram by retail brand
Education

Recommend relevant courses, foster trust, provide 1:1 counselling and enroll students

click-to-chat ads example on Instagram by retail brand

Recommended Reading

eBook

Free E-book

Drive Higher ROI from Festive Campaigns with Automated Click-to-Chat Ads

Read to know some unique ways you can use click-to-chat ads to increase sales, revenue and engagement.

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blog

Blog

Click to Chat ads on WhatsApp- A vital tool for your marketing arsenal

Learn how click to WhatsApp ads can help you achieve your marketing and business goals.

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Frequently Asked Questions

How can I create a click-to-chat Ad?
You can create a click-to-chat ad on Facebook and Instagram from your Facebook Ads Manager. While creating your ad campaign, select the campaign objectives which allow you to take your users to WhatsApp, Messenger or Instagram DM. Currently, traffic, engagement, leads and sales are the available objectives to create ads that convert to chat.

Please note
a. If you intend to create a click to WhatsApp ad, you will need to set up a WhatsApp business account and connect it to your Facebook & Instagram page. You can do this by either using the WhatsApp Business App or signing up for a WhatsApp Business Platform solution with Gupshup.

b. If you intend to create a click-to-chat ad on Instagram, you will first need to create an Instagram Business Account.
How can Gupshup help me with my click-to-chat ad campaigns?
Gupshup can help you scale click-to-chat ad campaigns by upgrading your WhatsApp, Messenger and Instagram DM accounts with chatbot automations. With the Instagram Messenger API and WhatsApp Business API, we can help you design conversational journeys so that you can manage millions of conversations while achieving your campaign objectives. With both structured and AI powered journeys, you can offer an interactive two-way conversational experience to your prospects. By integrating with 3rd party platforms, you can not only show your product catalog to prospects, but also get orders and collect payments within the chat. Gupshup also helps you provide live agent support, so your customers can talk to an agent if needed.
Can I integrate my Shopify or other commerce store with click-to-chat ads?
Yes, you can integrate your commerce store with WhatsApp, Instagram DM and Messenger, enabling click-to-chat ads on all these platforms.
Can chatbots also help me improve the performance of offline campaigns ?
Yes, we can get creative with chatbots and voicebots and include them on almost any type of advertising and marketing campaigns. For example, you can use QR codes to integrate your WhatsApp, Messenger and Instagram chatbots with your offline presence such as packaging and boxes, on print ads, in kiosks, hoardings, or video ads on television, YouTube, and OTT. You can drive user action and also attribute conversions to these channels.